Mental Peanut Butter® - Audio
CD
Reviewed by Bette Daoust PhD for Reader Views
Margo Berman is great at
putting her point across in her “Mental Peanut Butter.” I
had to step back and think about the points she
was making when it came to left brain and right
brain thinking. Ms. Berman brought up many techniques
used for slogans such as alliteration, play on words
or rhyme that make slogans memorable. If you want
to know all the ways brands use these techniques,
you will need to listen to the audio CD or watch
the DVD.
The information goes into
WIIFM's (What's In It For Me?) for the companies
that have great brand slogans. The examples from
real life help to put the information into context.
The knowledge contained in this program will help
to ignite your imagination so that you can stay
competitive in the marketplace. If you are looking
to get some of the basics for creating your own
slogan, “Fatten up Your
Brand with Mental Peanut Butter” contains
the inspiration and ideas you may be looking for.
Rating:
5 of 5 Stars! [5 of 5 Stars!]
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