Click here for info about
Free Street-Smart Advertising Webinars

Street-Smart Advertising: How to Win the Battle of the Buzz
Business Book of the Month for the June 2008 issue of Delta Sky Magazine.
Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.

15% Off Online Order

Click here to Pre-order your copy today

	How to Write Killer Copy In this hands-on session, you’ll learn how to give your ads real stopping power. These professional writing tips will: Make your message persuasive. Pack your copy with punch. Drive the reader to take action. You’ll master the “ABA format” for greater impact. Improve flow with parallel construction. And write tighter copy in no time. Best of all, you’ll transform terrific ideas into powerful promotions! REVIEWS >>
CD - $15.00 + $5.50 S/H	TAPE - $10.00 + $5.50 S/H

	Mental Peanut Butter® CD Now you can develop branding that sticks to the roof of your brain. Learn how to create sticky slogans and unforgettable positioning from concept to corporate identities. Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving in brand identification. Acquire a fresh perspective into packaging your company with a distinguishable brand image to establish a unique identity, increase public awareness stimulate sales. REVIEWS >>
CD - $15.00 + $5.50 S/H	TAPE - $10.00 + $5.50 S/H

	How to Create Great Ads in Breakneck Speed CD Imagine having an entire library of layouts at your fingertips! No more searching for a creative format. No more looking for a strong graphic solution. Now you can create, at a moment’s notice, a powerful ad. At this interactive workshop, you’ll discover what works and why. You’ll be able to apply effective design tips instantly. And, you’ll create visuals with pizzazz, in no time flat! REVIEWS >>
CD - $15.00 + $5.50 S/H	TAPE - $10.00 + $5.50 S/H

| Back to Home |